Genesis

After nearly 18 years of adulting, I had one of those deep reflective moments about my life... the kind where you ask yourself, What am I even doing? Life was busy—work, family, everything—but something still felt… off. I have a fairly successful career, I am providing, and even have my faith in God. Yet, there is this lingering voice in my head saying, Something’s missing.

And honestly, that feeling was hard to ignore.

The older I got, the more I started feeling the weight of time. I couldn’t shake the thought: Am I really doing something that matters? Life is so fleeting, and we don’t know how much time we have. But instead of worrying about when my time would run out, I started thinking about how I was actually spending it.

Casting Crowns’ “Who Am I” is starting to hit different:

“Here today and gone tomorrow,
Like waves tossed in the ocean,
A vapor in the wind.”

Those lines reminded me of how temporary life is, and it nudged me to really evaluate my purpose and if I am spending my time getting closer to it. I knew my identity was in Christ but what I realized is that having faith isn’t enough if I’m just keeping it to myself. Living in the comfort of God’s grace and salvation, ironically, gave me that sense of unfulfilled purpose. I felt like God was gently reminding me that faith isn’t something to hoard; it’s something to share.

As I grew spiritually, I started seeing things differently. Being a Christian isn’t just about having a personal relationship with Him. It’s about helping others find theirs, too. I wanted to share the same love, grace, and connection that changed my life for the better in every way.

Then, I asked myself, With all that He has given me, what can I do for Him? Being a bit socially awkward, striking up conversations about the faith doesn’t exactly come naturally for me, and I know this to be true for other people as well. To be honest this felt like a burden to me as I often just keep to myself. But with it also came a lot of excitement: of how God can use me and what He has given me for His glory. Growth comes outside of our comfort zones, and I know taking on this challenge will bring me and others closer to God.

And that’s how Salty & Lit came to life.

I wanted an instrument that made sharing the gospel feel approachable, natural, and intriguing. For me, that meant creating well-designed and high-quality products that can be conversation starters about our faith, starting with an apparel line since what we choose to wear often reflects our identity and personality. I think of it as a way to live out my faith without saying a word but, again, I know it's something that needs to be shared.

Personally, Salty & Lit is about living out who I am in Christ and I hope it becomes a tool for others to do the same. Every piece is a quiet reminder of our identity in Him and an invitation for conversations to share the gospel; a little nudge to keep spreading the good news in every opportunity. If I can make these products accessible to a lot of people, I would be doing something far beyond building a career, a business, or a brand. I would be building a bridge to God for others.

I’ll be sharing more about the brand's journey, ethos, designs, and other developments in this blog and I invite you to follow. I’m really excited to see what God does through this, and I’d love for you to be a part of it. Let’s wear our faith, live our purpose, and make the most of the time we’ve been given.

Justin